Plucked From Nature is a dog food brand born from a heartfelt desire to provide nutrition that truly enriches a dog’s life. Creating this brand was a labor of love, and designing the packaging was especially meaningful. I wanted the design to celebrate the joy, resilience, and zest for life that all dogs, including those with disabilities, embody. The illustrations and vibrant imagery highlight the wholesome, natural ingredients while also showcasing my passion for design and illustration. This project allowed me to blend creativity with purpose, crafting a brand that not only nourishes but also celebrates every dog’s unique spirit.
These designs were among my first original concepts for my dog food project, created with the goal of staying highly visual and engaging. Originally my brand was called Mountain View, but I soon changed it to Plucked From Nature. I focused on integrating intricate doodles that weave together nature-inspired elements, emphasizing the connection between wholesome ingredients and a dog’s vibrant, energetic life. The leaping dog silhouette, filled with delicate patterns of flora and fauna, symbolizes joy and vitality. The carefully chosen color palette reinforces the natural and earthy feel of the brand, while the detailed illustrations showcase my passion for storytelling through design. This project was a heartfelt exploration of creativity, blending art and purpose to bring the brand’s vision to life.
